Author: Amanda Blum (3 Articles)

Amanda has an Interdisciplinary Humanities background, with an active interest in cultural trends and social enterprise. Amanda has worked as a researcher, interpretive writer and exhibit designer covering a span of historical events. Amanda moved to London from the USA where she received her Interdisciplinary degree in English Literature, Anthropology and Environmental Studies. Amanda is the Head of Concept of Engineering at The Creative Ideas Department. Connect with Amanda on Twitter @amanda_blum

The Fun Theory: The theory that fun can change behavior for the better.

Really, what can I say about this video that isn’t abundantly apparent? What’s not to love about this fun-filled campaign? I’ve always believed that a little bit of fun can change the world. As humans we can’t help but be moved by positive activities and the impulses that bring entertainment and amusement. As this socially savvy ad by Volkswagen cleverly displays, fun is enough of an incentive to change the way we act and respond.

The fact that the ad has nothing in particular to do with Volkswagen is irrelevant. Just knowing that the fun theory is a Volkswagen initiative is enough. This campaign tells us that Volkswagen is a socially conscious, forward thinking company that best of all, can appreciate the value of a little fun.