Author: Amanda Blum (3 Articles)

Amanda has an Interdisciplinary Humanities background, with an active interest in cultural trends and social enterprise. Amanda has worked as a researcher, interpretive writer and exhibit designer covering a span of historical events. Amanda moved to London from the USA where she received her Interdisciplinary degree in English Literature, Anthropology and Environmental Studies. Amanda is the Head of Concept of Engineering at The Creative Ideas Department. Connect with Amanda on Twitter @amanda_blum

“Names are an important key to what a society values.  Anthropologists recognize naming as ‘one of the chief methods for imposing order on perception.’”  ~David S. Slawson

Coca Cola and Google are companies who’s brand speaks volumes. But what about their names?
If you’re a company with that much sway you probably don’t need to worry about it. Google could be called Snitzel and it wouldn’t change a thing. But for SMEs a name can say it all. A name can endure or speak for today. It can be bold or claim modesty. A name can portray caliber, a sense of humor or values.

As a picture says a thousand words, a name can bring to mind a thousand images. It’s possible to pick a name that encapsulates your perception, your voice, your story.

When picking a name, be original, be authentic, be you.