Author: Gina Romero (26 Articles)
Gina is a networking strategist and a creative management consultant. Anyone who has met Gina will tell you her enthusiasm is contagious, her energy and business savvy awe-inspiring, and her dedication ever-present. Gina successfully ran an IT solutions company and is an advocate of social media and communications technology. Gina is the Managing Director of The Athena Network’s International Online Business Community and aptly the Head of Creative Thinking at the Creative Ideas Department. Connect with Gina on Twitter @gina_romero
How refreshing, how Heineken is one of my all time favourite ad campaigns. This ad in particular has, in my opinion all the elements of a brilliant advert – it grabs attention, holds interest, is culturally relevant and appeals directly to the target market.
The result – a clever message wrapped up in British tongue-in-cheek humour with a great punchline, finishing up with a memorable campaign slogan that ties it all together.
